Marketing Theory – alle Bücher und LPs

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Thomas Köhne
Versicherungsmarketing

Dieses Lehrbuch bietet einen umfassenden und aktuellen Überblick über die Fragestellungen und Inhalte im Versicherungsmarketing. Es schafft als einziges Buch dieser Art eine breite theoretische Fundierung…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,99*

Shu-Heng Chen, Chen-Yuan Tung, Jason Yeh, Bin-Tzong Chie
Foundations of Prediction Markets

Ch1 Introduction and Overview.- Ch2 Friedrich Hayek and Information Aggregation.- Ch3 Testing Hayek Hypothesis: An Experimental Economic Approach .- Ch4 From Market Experiments to Prediction Markets.- Ch5…

lieferbar ab 12.8.2025.

Buch

EUR 186,29*

Chuck Thompson
The Status Revolution

"How did rescue dogs become status symbols? Why are luxury brands losing their cachet? What's made F. Scott Fitzgerald's most famous observations obsolete? The answers are part of a new revolution that's …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 18,95*

M G Lord
Forever Barbie

Since her introduction in 1959, Barbie's impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,93*

Maladaptive Consumer Behavior

Palgrave Studies in Marketing, Organizations and Society

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Digital Transformation for Fashion and Luxury Brands

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoin…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 193,45*

Lord Of The Lost

Blood & Glitter (Recycled Color Vinyl)

Die deutschen Genre-Visionäre Lord Of The Lost beenden das Jahr 2022 mit einem großen Knall und veröffentlichen am 30. Dezember quasi Übernacht ihr achtes Studioalbum »Blood & Glitter«. Im Anschluss an au…

umgehend lieferbar, Bestand beim Lieferanten vorhanden

2 LPs

EUR 34,99*

Anders Parment: Marketing and Sustainability, Buch

Anders Parment, Hugo Guyader, Mikael Ottosson, Pia A. Albinsson
Marketing and Sustainability

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields …

lieferbar in mind. 4 Wochen

Buch

EUR 77,16*

L. Meghan Mahoney, Tang Tang
Strategic Social Media

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practice…

lieferbar in mind. 4 Wochen

Buch

EUR 60,42*

S. Umit Kucuk
Visualizing Marketing

Palgrave Studies in Marketing, Organizations and Society

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of t…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 170,69*

Welcome to The New Normal: Life After The Chaos

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 197,13*

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